Conference Opener & Branding
FutureProof 27
The client wanted FutureProof 27 to stand out with a bold, unmistakable, and unconventional identity that speaks to the next generation of motion designers. Our response, “Answer the Call,” positions motion design as a contagious and recurring idea, using propaganda-inspired visuals, repetition, and striking typography to create a system that demands attention and doesn’t let go.
Year
2026
Tools
After Effects, C4D, Illustrator
Credits
Creative Director
Nathan Kipka
Creative Director
Scroll to Explore
Conference Opener & Branding
FutureProof 27
The client wanted FutureProof 27 to stand out with a bold, unmistakable, and unconventional identity that speaks to the next generation of motion designers. Our response, “Answer the Call,” positions motion design as a contagious and recurring idea, using propaganda-inspired visuals, repetition, and striking typography to create a system that demands attention and doesn’t let go.
Year
2026
Tools
After Effects, C4D, Illustrator
Credits
Creative Director
Nathan Kipka
Creative Director
Scroll to Explore
the frames
case study
Section HeaderSection Header
the call
FutureProof is a dynamic creative conference designed specifically for motion designers. This conference is a catalyst for innovation, a platform for inspiration, and a celebration of the artistry and technical prowess within the motion design world.
and the answer
The client wanted FutureProof 27 to stand out with a bold, unmistakable, and unconventional identity that speaks to the next generation of motion designers. Our response, “Answer the Call,” positions motion design as a contagious and recurring idea, using propaganda-inspired visuals, repetition, and striking typography to create a system that demands attention and doesn’t let go.
Final Logos
Development
Initial Sketches
the logo
With the slogan "answer the call", we knew we wanted to explore the idea of persuasive messaging. Through the phrase "cutting through the noise", our message cuts through anything to reach you
01 / 09
brand guidelines
It's important when designing a brand package that you define the rules of your new system. But more importantly, our style guide also shows decisions and rationales behind our work
animated logo
We knew we wanted the motion to be fast and frantic, this is an early animation test of some different techniques, textures, and glitches that can be used to elevate any given piece of the branding package
babies first motion test
This boardomatic is finally paced out to some relevant music. Next pass will contain full pass of SFX to ease some of the transitions, as well as help build energy into some of the more energetic areas.
the quilt of styleframes
wearables
YOU. ARE. THE. MESSAGE.
By creating appealing merch that people want to wear, the message of FutureProof 27 will live on and spread through the creatives that attend the conference.
tangible space
A huge part of branding a conference is the tangible objects. You may not think much about it, but the experience that physical things like posters, merch, name badges provide all culminate to create a cohesive world that invite the attendees in and make them feel apart of something special.
Interactive elements are a perfect way to have people participate with your brand and build a personal relationship with it. Through exhibits, ARG's, and little bits of interactive story we can have attendees be apart of the brand.
physical presence
IT. IS. EVERYWHERE.
It is important that the physical signage and presence of the conference be bold and unavoidable. We want to make sure the message gets to you, no matter how hard you fight it.
animated poster
Will you answer the call? This is the first pass of any additional branding / themed merch. Still working on establishing the glitch rules and the identity it has throughout the entire branding kit.
the phone ARG
BE. APART. OF. THE. STORY.
Alternate reality games are a form of storytelling that uses the real world as its vehicle, creating a interactive narrative that blends with the real world.
The phonebooth serves the conferences branding first, but there are two main goals for the interactivity associated with it.
One is to tell a story; by using the prop before the conference, people can pick up the phone as it randomly rings with various cryptic messages that feed into a larger puzzle for them to interact with leading up to the event.
The second is to celebrate the community; creating a virtual voicemail where people can leave messages. Imagine personal voicemails of how people found MD, how it has changed them, or how the FutureProof event has impacted them. These voicemails can be used in branding or the opening teaser, making everyone feel like they've answered the call.
Conference Opener & Branding
FutureProof 27
The client wanted FutureProof 27 to stand out with a bold, unmistakable, and unconventional identity that speaks to the next generation of motion designers. Our response, “Answer the Call,” positions motion design as a contagious and recurring idea, using propaganda-inspired visuals, repetition, and striking typography to create a system that demands attention and doesn’t let go.
Year
2026
Tools
After Effects, C4D, Illustrator
Credits
Creative Director
Nathan Kipka
Creative Director
Scroll to Explore
the frames
case study
Section HeaderSection Header
the call
FutureProof is a dynamic creative conference designed specifically for motion designers. This conference is a catalyst for innovation, a platform for inspiration, and a celebration of the artistry and technical prowess within the motion design world.
and the answer
The client wanted FutureProof 27 to stand out with a bold, unmistakable, and unconventional identity that speaks to the next generation of motion designers. Our response, “Answer the Call,” positions motion design as a contagious and recurring idea, using propaganda-inspired visuals, repetition, and striking typography to create a system that demands attention and doesn’t let go.
Final Logos
Development
Initial Sketches
the logo
With the slogan "answer the call", we knew we wanted to explore the idea of persuasive messaging. Through the phrase "cutting through the noise", our message cuts through anything to reach you
01 / 09
brand guidelines
It's important when designing a brand package that you define the rules of your new system. But more importantly, our style guide also shows decisions and rationales behind our work
animated logo
We knew we wanted the motion to be fast and frantic, this is an early animation test of some different techniques, textures, and glitches that can be used to elevate any given piece of the branding package
babies first motion test
This boardomatic is finally paced out to some relevant music. Next pass will contain full pass of SFX to ease some of the transitions, as well as help build energy into some of the more energetic areas.
the quilt of styleframes
wearables
YOU. ARE. THE. MESSAGE.
By creating appealing merch that people want to wear, the message of FutureProof 27 will live on and spread through the creatives that attend the conference.
tangible space
A huge part of branding a conference is the tangible objects. You may not think much about it, but the experience that physical things like posters, merch, name badges provide all culminate to create a cohesive world that invite the attendees in and make them feel apart of something special.
Interactive elements are a perfect way to have people participate with your brand and build a personal relationship with it. Through exhibits, ARG's, and little bits of interactive story we can have attendees be apart of the brand.
physical presence
IT. IS. EVERYWHERE.
It is important that the physical signage and presence of the conference be bold and unavoidable. We want to make sure the message gets to you, no matter how hard you fight it.
animated poster
Will you answer the call? This is the first pass of any additional branding / themed merch. Still working on establishing the glitch rules and the identity it has throughout the entire branding kit.
the phone ARG
BE. APART. OF. THE. STORY.
Alternate reality games are a form of storytelling that uses the real world as its vehicle, creating a interactive narrative that blends with the real world.
The phonebooth serves the conferences branding first, but there are two main goals for the interactivity associated with it.
One is to tell a story; by using the prop before the conference, people can pick up the phone as it randomly rings with various cryptic messages that feed into a larger puzzle for them to interact with leading up to the event.
The second is to celebrate the community; creating a virtual voicemail where people can leave messages. Imagine personal voicemails of how people found MD, how it has changed them, or how the FutureProof event has impacted them. These voicemails can be used in branding or the opening teaser, making everyone feel like they've answered the call.
Conference Opener & Branding
FutureProof 27
The client wanted FutureProof 27 to stand out with a bold, unmistakable, and unconventional identity that speaks to the next generation of motion designers. Our response, “Answer the Call,” positions motion design as a contagious and recurring idea, using propaganda-inspired visuals, repetition, and striking typography to create a system that demands attention and doesn’t let go.
Year
2026
Tools
After Effects, C4D, Illustrator
Credits
Creative Director
Nathan Kipka
Creative Director
Scroll to Explore
the frames
case study
Section HeaderSection Header
the call
FutureProof is a dynamic creative conference designed specifically for motion designers. This conference is a catalyst for innovation, a platform for inspiration, and a celebration of the artistry and technical prowess within the motion design world.
and the answer
The client wanted FutureProof 27 to stand out with a bold, unmistakable, and unconventional identity that speaks to the next generation of motion designers. Our response, “Answer the Call,” positions motion design as a contagious and recurring idea, using propaganda-inspired visuals, repetition, and striking typography to create a system that demands attention and doesn’t let go.
Final Logos
Development
Initial Sketches
the logo
With the slogan "answer the call", we knew we wanted to explore the idea of persuasive messaging. Through the phrase "cutting through the noise", our message cuts through anything to reach you
01 / 09
brand guidelines
It's important when designing a brand package that you define the rules of your new system. But more importantly, our style guide also shows decisions and rationales behind our work
animated logo
We knew we wanted the motion to be fast and frantic, this is an early animation test of some different techniques, textures, and glitches that can be used to elevate any given piece of the branding package
babies first motion test
This boardomatic is finally paced out to some relevant music. Next pass will contain full pass of SFX to ease some of the transitions, as well as help build energy into some of the more energetic areas.
the quilt of styleframes
wearables
YOU. ARE. THE. MESSAGE.
By creating appealing merch that people want to wear, the message of FutureProof 27 will live on and spread through the creatives that attend the conference.
tangible space
A huge part of branding a conference is the tangible objects. You may not think much about it, but the experience that physical things like posters, merch, name badges provide all culminate to create a cohesive world that invite the attendees in and make them feel apart of something special.
Interactive elements are a perfect way to have people participate with your brand and build a personal relationship with it. Through exhibits, ARG's, and little bits of interactive story we can have attendees be apart of the brand.
physical presence
IT. IS. EVERYWHERE.
It is important that the physical signage and presence of the conference be bold and unavoidable. We want to make sure the message gets to you, no matter how hard you fight it.
animated poster
Will you answer the call? This is the first pass of any additional branding / themed merch. Still working on establishing the glitch rules and the identity it has throughout the entire branding kit.
the phone ARG
BE. APART. OF. THE. STORY.
Alternate reality games are a form of storytelling that uses the real world as its vehicle, creating a interactive narrative that blends with the real world.
The phonebooth serves the conferences branding first, but there are two main goals for the interactivity associated with it.
One is to tell a story; by using the prop before the conference, people can pick up the phone as it randomly rings with various cryptic messages that feed into a larger puzzle for them to interact with leading up to the event.
The second is to celebrate the community; creating a virtual voicemail where people can leave messages. Imagine personal voicemails of how people found MD, how it has changed them, or how the FutureProof event has impacted them. These voicemails can be used in branding or the opening teaser, making everyone feel like they've answered the call.